Tech Volta

Digital Rights Management, oh yes it was a great scheme, a scheme to rule all schemes, unfortunately everybody hated it.

Well I think some people loved it, wanted to love it, trying to still use it; like big corporations that don’t understand technology. But DRM will come crashing down. You know it’s over when Google gets out of the DRM business. I think this issue with Google closing down their video store and saying [oh sorry we don't do that anymore] will have an echoing effect on everybody that uses DRM. This puts a real face and story to why people should not support DRM. If you use DRM you own nothing.

This is the beginning of the end for DRM, which is a good thing for everybody. This should add more value to the digital marketplace. DRM has been a downfall of this virtual world for such a long time. Universal has woken up and has decided to sell DRM free music at various e-tailers, but not at Apple interesting move; slowly in the waters you go Universal. People want DRM-free music and will buy it, but you have to make it available to us.

DRM is a product of FUD (Fear Uncertainty and Doubt), bigwigs think, “hey look it is so easy for them to send it to their friend, so let’s stop them! Brilliant we will save millions!” Unfortunately, they are going to lose millions, because people don’t want to be bothered with such things as protecting your work. If you make it widely available people won’t have to steal it or copy it (which is happens more than not I would speculate) . Take for instance Sony has delayed their online store for the PSP due to DRM problems. They are losing MONEY just by not having a store available; people are going to go to other systems.

It is time to wake up from this DRM dream. Hopefully, content providers, game providers, music providers, everything else providers will see that people want open digital wares. We don’t want to be locked into one portable player, certain types of media players, etc etc.

Farewell DRM.