FDWC (Fear Driven Web Commerce)
It seems every few months or so sites like www.whydiggisblocked.com come about spewing FUD (fear, uncertainty, doubt). I think this is a marketing ploy to drive more traffic to their sites - these things get a lot of visibility on Digg and Reddit. Before this iteration there was www.whyfirefoxisblocked.com. It’s not the users that need to change, it’s the sites that think their visitors should have to conform to some statistic. The web is not a one size fits all business model. You have to be flexible and change for the users.
I visited the sites to see what I was truly missing with having Ad Block Plus installed and what I found was amazing. IT WAS ABSOLUTE CRAP. ReadWriteWeb has a nice write up on the Economic Idiocy of blocking social media… short conclusion: basically these people are idiots.
Traffic is good for a site, it is healthy, in fact, it is the lubrication that keeps everything going or something. It’s about the conversation that this Internet technology creates. It is amazing. If you need ads to keep your site alive, I’m sure a lot do, find a better way to drive funds than smacking banners and ads all over your page. I don’t know, GET CREATIVE or INNOVATIVE.
Endorse a product, ask your users what they like, anything something, but not that same crap that we hate. I’m so numb to banners on websites as it is. There has to be a better way than isolating traffic to your site; that just seems counter productive.




2 responses so far ↓
1 Zak Nicola // Nov 28, 2007 at 11:04 am
I can’t stand ads either. Sad thing is I work in the industry known best as Search Engine Marketing (SEM) which is basically the creation and management of said ads online. >
2 Believe. Act. Achieve! - dcr Blogs dot Com » Blog Archive » Ground Round // Jan 1, 2008 at 1:36 am
[...] Brent discovered fear in web commerce, Director Tom had ten tips to create remarkable videos, JD made a cat video so you don’t have to! The Jersey Girl headed for Hershey Park (I’ve been there!) [...]
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